Have you considered TikTok marketing for either your organization or business? You are certainly not alone. If you are building social media strategies in 2024, it would be difficult not to think about TikTok.

With more than 1 billion active monthly users and over 173 million first-time installs across the App Stores in the fourth quarter of 2024 alone, it has proven to be as powerful when you compare it to any other “big” platform.

How You Can Get Started With TikTok For Business


In the TikTok world, genuine content is highly important. More than on any of the other social media platforms, the users favor engaging and raw TikTok videos over curated, highly-edited posts like the types that brands generally produce for other popular platforms like Facebook and Instagram.

Below are the 4 easy steps involved to create a TikTok for Business Account:

  • Sign Up For A TikTok Account

The app can be downloaded from either the Google Play Store or the Apple App Store to create an account.

  • Set Up TikTok For Business

The next step includes navigating to the “Me” page and then clicking on the top right-hand corner of the screen. Then click on “Settings and Privacy”. Now select “Manage Account” followed by tapping on “Switch to Business Account”. From here, select a category that matches up best with your business

  • Optimize Your TikTok Profile

Make sure you have chosen a clear display and user name, followed by uploading a “profile picture” that will accurately represent your brand. From here, include a short description of your brand. Make sure you also include your website address in the Link-In-Bio box in order to drive traffic.

  • Start Sharing Content

It is also possible to connect your Instagram to your TikTok profile which can help to convert some of your followers across the different platforms.

Business accounts will also have access to special in-app features that are made for supporting small businesses. This includes TikTok Shopping and Business Creative Hub.

  • The Business Creative Hub

This feature is offered as one of the solutions to give business users inspiration when they create TikTok content. It includes Content Creation guides, and it also shares the latest trending content that helps everyone from beginners to seasoned pros.

Using the Creative Hub is an excellent way to find out about most of the best practices which maximize engagement on the TikTok app. The Business Creative Hub can be found under the “Business suite” under the “Settings and Privacy” tab.

  • TikTok Shopping

This is an e-Commerce feature that provides a way for users on the app to easily shop for different products without having to leave the app. It is also possible to see when users have set up TikTok Shopping since they will have dedicated shopping tabs featured on their profiles, which are marked by an icon representing a small bag.



Marketers are attracted to TikTok since it reflects one of the most important social media trends for collaboration and creative skills amongst a younger audience. The fast-paced nature of the app appears to keep the users engaged over longer periods. In fact, most users spend around 52 minutes on this app each day. 90% of all TikTok users access this app everyday, and they are also extremely active on this app. This offers the ideal opportunity to reach larger and more engaged audiences to promote your brand and business to.