Doing something that is considered your job or as a part of your career implies making sure it is of high enough quality to allow you to continue doing it. Being good at something implies doing it the right way and finding ways to solve problems and challenges that typically appear during the regular workday. No matter what the job is, there are tricks to do them better as well as tips from which one can benefit and improve over time. The more complex the thing in question, the more thought needs to be put towards optimal solutions. Right here and now we talk about one of the most common roles in modern times, that of a graphic designer. Graphic design is very big at the moment so without further ado, let us talk about the rules for doing it effectively. To find out more about this topic, make sure to visit here.
1. Visuals over Words
It is right there in the name, graphic design, implying there should be enough visuals included in the whole thing. Prioritizing visual elements instead of words and other lettering is crucial no matter what kind of a project you are doing. Having text is not forbidden, far from it, but too many words should never be present in the finished design. Essential visual elements and cues are far more crucial when it comes to spreading the message you need to spread with your design project.
2. Messing Up the Colors
Too many graphic designers pay little attention to the color combinations they use. Colors are not mutually interchangeable, but they are mutually exclusive. You need to know which goes with which and where to use certain colors. Colors have always had the ability to capture the attention and imagination of the viewer and make logos and slogans either popular and widely known or completely invisible. Contrast with colors is also important in order to bring out the subtle shade and shape differences of the details you have going on.
3. Negative Space is Okay
Do not worry too much about filling out every single area of the design with visual elements. Doing so will make things clutter with one another and it will all look oversaturated. It is not really possible for people to tell what the design even is if there are too many things in it. Empty space is very important in any sort of design. Just think about your living room and how much free, unused space you have. But that space makes sense because it offsets everything else and makes it all stand out more.
Paying attention to the scales of the elements you are using is equally as important as the very elements you decide to go with. Not scaling things properly shows in the final product and it is very visible and distracting. Different visuals should definitely not be of the same size. If this is the case, nothing is emphasized and nobody will really get the right idea or learn what to look at. Larger elements should be the most important ones so make what matters most the biggest and the whole project will be far better.