There’s no better way for gambling operators to expand their reach than by securing licenses to operate in new states and territories. All these give players a chance to access different products from some of the best gaming agencies worldwide.

In this regard, we are happy to announce that Australian residents will soon be seeing much more sports betting in their best aussie online casino venues. Rivalry Corporation, one of the most recognized sports betting and media platforms, has just secured a license by the Northern Territory Racing Commission in Aus! Thanks to this undertaking, the country marks another important milestone for Rivalry’s operations. Here is what Aussie players can expect from this new partnership, prepared by the Online Casino Aussie experts.

Australia Marks Regulated Markets for Rivalry


Above all, this expansion trajectory is done in a regulated market to ensure both sides are safe from unfair deals. Under the conditions of the Gambling and Racing Control Act 1999, the NT Racing Commission license enables Rivalry to offer sports and esports wagering across the entirety of the country.

As commented Steven Salz, CEO of the company, that expansion into regulated markets in another geographical region was a key part of their growth strategy, and they couldn’t be more thrilled to officially receive their Australian license.

Rivalry Rolls Australian Live Casino Online Operations


The Australian launch came after the obtaining of a license from the NT Racing Commission. As many people know, the existing law makes it illegal for many forms of gaming to take place in the country. As such, online sports wagering is the only legal form of Australian live online gambling, which means that virtually all forms remain illegal. But Rivalry Corporation has cleared several prerequisites, making it the first sports company to launch legally in AU.

With that said, Rivalry Corp. is not just a sports betting company. In fact, the platform started as an eSports-based website that managed to stay profitable while it was focusing on creating its technological product. Once there, the company announced plans to expand into the casino online gambling segments. Let’s look more closely at their plans for the remainder of 2024 and the future in general.

Plans for the Future


Rivalry has mostly focused on operating internationally, owing to its Isle of Man license. However, over the past few years, it has been on a mission to reach new territories. The company has already obtained a license from the Ontario Gaming Authority best payout online casino Australia, while continuing to calibrate its launch as two companies in the province already received penalties for marketing campaigns breaching local regulations. For the time being, its main concern is to get a huge boost from Australian & Canadian launches by revolutionizing every segment of the betting experience in different trajectories.

What to Expect in the Remainder of 2024

Broadly speaking, a hallmark of Rivalry’s launches is its focus on Gen Z and young Millennials demographics, as well as the next-generation experience altogether.

According to Steven Salz, the company is eager to start building its brand equity in AU through a series of innovative activations and campaigns by ramping up its betting services throughout the remainder of 2024. “Serving high-quality products and helping to grow the eSports and gaming Australian community are of the main priority for us,” concluded Salz.

As a result, the company’s product offering will include traditional sports and popular eSports titles, including CS:GO, Dota 2, LoL, Valorant, Fortnight, to name but a few. Finally, as we have mentioned earlier, the company announced plans to expand into live Australia online casino gambling segments as well.