How many of us read daily? The sad part about this question is the fact that the majority of us consider surfing on Google as reading. Clearly not many of us are in the habit of taking up a newspaper to update ourselves. In times like these where reading to find information is considered a less optimum use of time, there is a bleak chance of prints to flourish.
There used to be colorful, appealing full page ads in newspapers or magazines which appealed to every eye. However, with digital marketing takeover firms find better ways to reach out to the potential customer base. Now firms opt for a digital campaign based on SEO followed by email marketing, cold calling, click baits and much more than just waiting for customers to read the print ad and avail their offer.
Based on the significant gap that has come up between marketing mindset lies the question of whether print marketing has lost its charm and significance to digital marketing?
Well it could be true to an extent but even better idea would be to ask whether print marketing has the potential to be a complement to digital marketing for firms? Yes, surely it can.
There has been a lot of discussion on the fact that print and digital marketing can be a complement to promote inbound marketing of a firm. As there is an example of Audi which justified this argument by launching a catalogue attached to Bluetooth. It offered the customers a real time view of the working of accessories of Audi just by clicking on them in catalogue. It might seem unique for businesses to follow this stratergy of mixing the two but for now it does reap heavy returns.
In order to support the effectiveness of print is a statement by marketer Paul Woolmington which stated that ” We are hardwired for physical and emotional connection so the more we are removed from them, the more we wish for them .” Hence it becomes very apparent that despite the gloomy glitter of digital marketing, print marketing still holds certain emotional connect with its readers.
There are ways in which digital marketing can hold print marketing as a tool. This process includes using print media as a clickbait to attract attention and then follow up consumer interest using tools like email marketing. In fact, the element of nostalgia that a print marketing creates can be cashed upon. There can be a well-defined digital marketing strategy designed around the niche approach of print media to create a unique marketing campaign.
Hence there is a scope of developing digital marketing plan based on print marketing and benefit from it.
About The AuthorGaurav Digital is a digital marketing expert, educator & service provider having more than a decade experience in digital marketing industry. He has already worked with MNC’s & top Indian & Foreign brands. Currently he heads Delhicourses.in known as best & affordable digital marketing institute in Delhi.
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